Archive for January, 2008

The Scorecard: Apple, Dell, Google and Microsoft

Last week I attended MacWorld for the very first time. I was the only attendee running Windows Vista on a Dell notebook. I had to avoid Jobs just so I didn’t get kicked out of the event. If he’s quick to tell a fan how rude they are for requesting a picture, imagine what he [...]

Marketing is the Product’s Job

There is a view in the business world that “a great salesperson can sell ice to an Eskimo.” I used to think this was absurd, until I found myself sipping water from a bottle of Fiji. With a little research, I realized that this $15 billion industry known as “bottled water” didn’t even exist 20 [...]

Lessons from Microsoft: Innovation and Competition

While I was at Microsoft, they had programs like “Sun Down” and “Beat Oracle” that took direct aim at competitors Sun Microsystems and Oracle. They provided the sales teams with talking points and when it came to larger deals, everyone was available from devs to PMs or even Steve Ballmer, if it meant killing the [...]

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